research into in store audio and in store radio

In store radio and audio enhances your shopping experience, as its designed to both promote what the company sells and relax you as a customer during your local shop. In store radio tends to play modern up to date music that is relent to the customer as well as being available as a product that you can buy from the store itself.

In store radio is a similar thing to In store Audio however the main difference is that the radio is pre recorded in advance instead but does the same thing. Both can be used to interact with staff via a direct public address system which by passes the radio/ in store audio temporarily to allow staff to called out from any part of the store. Their are numerous organizations that specialize in developing in store radio/ audio available online one of these being Headland Media. They develop Idents and jingles customized and distributed ready to played within the store. The main reason companies have an In store radio is because research has proven that companies that have no music or instead play commercial radio in store lose money as the attention of the customer is drawn away from the store their in.

Therefore it is a vital sub conscious marketing tool that can be used to get customers to spend money without them realizing that they are. There are huge benefits to tailoring the musical environment for businesses, and when combined with the marketing possibilities of being in control of the information that the stores customers receive, means that it is the most valuable branding and promotional tools available to large or small stores.

Some of the larger supermarkets have their own radio station such as ASDA and TESCO being the main supermarket chains to have their own radio.
ASDA and TESCO both play non-stop music in store, but music tailored to their customers as well as seasonal music during christmas or summer. As well as playing music they also have internal adverts for products selling in store, to increase their sales.